#506

Pricing page headline

STOPPED

Showing the monthly price first makes the plans look cheaper. Goal: Started a subscription. Key: pricing-headline

Live demo page

Results

Variant	Visitors	Conversions	Rate (95 % CI)	Uplift	p-value	Chance to beat A
A Yearly price first 50%	2,528	94	3.72% 3.0% - 4.5%	control	-	-
B Monthly price first 50% winner	2,472	126	5.10% 4.3% - 6.0%	+37.1%	0.0175	99.1%	significant

"Significant" = p-value below 0.05 (two-proportion z-test) and at least 100 visitors per variant. A p-value of 0.03 means: if both variants were really equal, a difference this big would happen by luck only 3 % of the time.