#506

Home page hero image

RUNNING

A photo of people using the product beats a product-only photo. Goal: Clicked a product. Key: hero-image

Live demo page

Results

Variant	Visitors	Conversions	Rate (95 % CI)	Uplift	p-value	Chance to beat A
A Product photo 34%	292	35	11.99% 8.7% - 16.2%	control	-	-
B Lifestyle photo 33%	316	29	9.18% 6.5% - 12.9%	-23.4%	0.2595	13.1%	not yet
C Short video 33%	293	34	11.60% 8.4% - 15.8%	-3.2%	0.8861	44.3%	not yet

"Significant" = p-value below 0.05 (two-proportion z-test) and at least 100 visitors per variant. A p-value of 0.03 means: if both variants were really equal, a difference this big would happen by luck only 3 % of the time.